#AloneTogether

During the height of the pandemic, the public was inundated with shifting health information, leading to fatigue and confusion. There was an urgent need for messaging that communicated safety protocols without inciting panic or alienation.

Crisis communication is most effective when it fosters community. People were more likely to adhere to safety measures when they viewed them not as restrictions, but as acts of solidarity and shared responsibility.

I edited a PSA that humanized the "Alone Together" message. By skillfully combining compelling visuals with a narrative of resilience, we created a video that resonated with a broad audience, effectively translating critical health information into a call for unity.