ICF
Context
When people think of local congregations, they often think of traditional, offline interactions. We needed to bridge the gap between the physical service and the digital community without losing authenticity.
Insight
Modern members seek connection beyond Sunday morning. They respond to content that feels candid, immediate, and reflects the true warmth of the community.
Idea
We implemented a multi-platform strategy combining high-fidelity event coverage with intimate, "in-the-moment" social clips. By upgrading broadcast tech and focusing on visual storytelling, we turned observers into participants.
