LES Turner ALS Foundation

Complex medical information regarding ALS can often feel dense or inaccessible to the general public. The Foundation needed to raise awareness and drive support without overwhelming their audience with technical data.

Education drives empathy, but only if it's understood. To truly engage the community, we needed to translate high-level medical concepts into visual narratives that were immediate, shareable, and emotionally resonant.

I developed a motion design language that simplified the science while amplifying the mission. By creating visually compelling motion graphics for social campaigns, we turned static information into accessible stories that educated the public and promoted key fundraising initiatives.